CONTEXT
Psych-E is a mental health practice composed by one psychiatrist and several mental health professionals from different backgrounds. Thanks to this, their care is customised and qualitative. Psychological wellbeing translates to the other areas of your life. Good in mind makes you thrive again.

METHOD
The aim of this rebranding was to modernize the brand and portray their customised and artistic approach. Firstly the previous logo doesn’t highlight the quality approach. Psych-E becomes PsychE. The colored all caps E symbolizes the transformation one undergoes after therapy. As a brandlanguage we use surreal portraits to show how mental illness can affect someone. For the staff, we use surreal nature portraits to show their inner vibe.
The website you can view on: www.psyche.one

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