Gidney Fisheries
Freelance - Adobe Creative Suite - Rebranding - Pitch
CONTEXT
Gidney Fisheries is a family business in the frozen lobster industry for longer than 125 years. Based in Canada,
Gidney Fisheries specialises in making premium lobster
an affordable luxury.
For this pitch my aim was to combine the premium aspect whilst keeping the approachable atmosphere.
METHOD
Route 01: Show the product in a handmade illustrative form,
combined with a smooth font.
Route 02: Visualing the product while highlighting
the Gidney name in a “fishy” font.
Route 03: Making an eblem of the star product
in an abstract manner.
