CONTEXT
Friends of cité Soleil (in short FOCS) is a non profit organisation that helps children in Haïti.
By providing them education it can help end poverty. Additionally by giving them healthcare and food we increase their chance to stay in school. The goal was to rebrand the original logo and create a visual language that would support the brand over several mediums. Next to this we needed to redesign the website.

METHOD
For this rebranding my aim was to make the brand more modern, playful and subtly show its roots. Like the logo font is Governor which is inspired by the appartement signage in Miami beach! Next to this, I wanted to show all three symbols that the non profit provides: education, healthcare and food. These three elements make their mission successful. The colours were inspired by a typical Miami beach sunset.

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