CONTEXT
Easy Times has been one of the leading coffeeshops in Amsterdam since its opening in 1985. Striving to provide their clients with the most premium quality products. The coffeeshop is modern in its appearance whilst having a laid back and relaxing atmosphere where anyone is welcome. The briefing was to rebrand Easy Times to give it a more upscale and modern look.

METHOD

For this rebranding my aim was to make the brand more modern, refined and upscale look. The previous logo doesn’t show the “premium” aspect nor the refined side of the products. A combination of a high-end font and a laidback script, assembles the vibe. The colors were inspired by the interior of the coffeeshop. You can view the webdesign on: www.easytimes.amsterdam

Mollie Whitepapers >